Pirelli continues rebranding, digitalisation at Aeolus plant

Milan, Italy – Pirelli & C. SpA has announced that it is changing production from Aeolus-brand to Pirelli-brand products at Aeolus’ passenger car tire facility in Jiaozuo, China.

The development was announced in the Italian tire maker’s third quarter results report, published 6 Nov.

The Milan-based company, which is now solely focused on passenger car tires, said a programme was underway at the Jiaozuo Aeolus Car factory, to carry out a “digital transformation and the reconversion” at the facility.

The ‘reconversion’, said the company, is aimed at accelerating development in…

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