Adidas steps up Speedfactory manufacturing programme

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Herzogenaurach, Germany – Adidas has ramped up its Speedfactory project with the launch of the first in a series of individually designed and manufactured running shoes for six major world cities.

The London launch of the adidas Made For London, on 4 Oct, marked the first product to be created at the company’s Speedfactory facility in Ansbach, Germany, said an Adidas press release.

In the coming months, it said, Paris, Los Angeles, New York, Tokyo and Shanghai…

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