New ZC branch to target European OE tire market

Frankfurt, Germany — China’s biggest tire manufacturer Zhongce Rubber (ZC Rubber) has set sights on the European OE market and established a new branch Zhongce Europe GmbH (ZC Europe) to increase its presence in the region.

In a 6 Sept statement, the company said the Frankfurt office would adopt a “local mentality” and enhance its services in the European region with a view to increasing market-share.

ZC, which is mostly known through its brands Westlake and Goodride in Europe, said it would increase services locally, particularly in…

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