BlackCircles founder joins US online retailer

Philadelphia, Pennsylvania – Founder of Michael Welch has joined the US-based online tire retailer SimpleTire as a strategic advisor.

Welch founded BlackCircles in 2001 as the world’s first “click & fit” for tires, which became one of the most successful tire retailers in the UK before it was bought by Michelin in 2015.

Welch will continue to advise the board of BlackCricles as well as being the chairman of, a network of independent fashion retailers.

“Michael is a pioneer in the e-commerce and tire industries and we are…

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