Michelin boss stresses focus on digitalisation

Claremont-Ferrand, France – Michelin president and CEO Jean Dominique Senard has laid out a strategy which will see the French group focus heavily on the “digital revolution” to create closer relationships with customers and increase information-sharing in the management of tires.

Speaking at the company’s AGM on 19 May, Senard said the company could go, “much further than just services to tires, thanks to connected tires.”

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