Apollo goes digital to meet truck tire goals in Europe

Birmingham, UK – Apollo Tyres has launched a new digital selling platform as part of plans to corner a 5% share of the truck & bus radial (TBR) tire market in Europe.

The launch follows the recent official opening of Apollo’s greenfield tire manufacturing facility in Gyöngyöshalász, Hungary. The unit is initially producing passenger car tires with TBR production scheduled to start there by the end of 2018.

With the investment in Hungary, Apollo will start to make inroads into the European TBR market, according to Benoit Rivallant, group…

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