Pirelli adding Formula truck tire brand in North America

Louisville, Kentucky — Pirelli Tire North America is adding a second-tier associate brand, Formula, to its truck tire portfolio as it begins to roll out its commercial tire range to customers in the US and Canada.

The Formula brand will complement the Pirelli brand as a value-priced Tier II offering, Pirelli said at the start of the Mid America Trucking Show (MATS), which runs through 25 March at the Kentucky Exposition Center in Louisville.

Pirelli is exhibiting under the TP Commercial Solutions LLC sales and marketing entity…

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