Yokohama launches new fuel-efficient BluEarth tire

Tokyo – Yokohama Rubber Co. has launched a new fuel-efficient BluEarth-Es ES32 tire “loaded with Japanese technologies,” the tire-maker announced 7 March.

The company said it will start the sale of the tire this spring, initially in Europe, Asia and Oceania.

The marketing of the tire, said Yokohama, will gradually expand to the Middle East and Latin American markets, although it will not be sold in certain countries including Japan, China, India and Russia. The company did not comment on the sale of the tire in North America.

The tire…

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