Pirelli announces price hikes in Europe, North America

Milan, Italy – Italian tire manufacturer Pirelli has joined Goodyear, Michelin, and Continental in raising tire prices in recent weeks as the cost of raw materials, natural rubber in particular, soars.

The Milan-based company said prices will increase in all European and North American markets for passenger car, light truck and ‘moto’ tires. The move covers all product ranges – including summer, all-season and winter tires – and brands.

The increases, which will be of up to 9%, will take effect 1 April, according to the company announcement…

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