Conti calls full-time on football sponsorship

Hanover, Germany – Continental AG’s tire division is stopping its major football sponsorships within Europe, in a bid to realign its brand positioning in the region.

Marketing communications, targeted for the passenger and light truck tires replacement market, will now focus on “German technology” and automotive competence and will be launched in February under the motto “Mobility enhanced by German technology”, Conti announced 1 Feb.

Speaking to ERJ, Conti spokesman Alexander Bahlmann said the German automotive supplier would not sponsor any other football or sports series in…

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