Yokohama hires Jeff Barna as COO

Santa Ana, California – Yokohama Tire Corp has hired automotive industry veteran Jeff Barna to be its chief operating officer, responsible for sales, marketing and product planning.

Barna has held management, sales and logistics positions over the past 32 years at a number of companies, including Nilfisk-Advance Inc., an international company in the professional cleaning products and service industry; Exide Technologies, a global battery manufacturer; and Tenneco Automotive.

He will join Yokohama on 16 Jan and report to YTC President Shinichi Takimoto, who praised Barna’s extensive experience…

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