Pirelli looks to boost its LT tire share in North America

Los Angeles, California – Pirelli Tire North America LLC’s journey to becoming more American – which started this year with an overture to the ‘muscle-car’ crowd – will take a decidedly light-truck-oriented turn next year, PTNA chairman and CEO Pierluigi Dinelli told ERJ sister title Tire Business recently.

Looking to grab a larger share of the light truck/SUV tire market, Pirelli will roll out a pair of North American-exclusive aftermarket products — including its first true…

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