Chemours strengthens Viton brand programme

Pittsburgh, Pennsylvania –  Chemours Co. has revamped a licensee programme designed to strengthen its Viton brand in the marketplace and get its rubber product maker customers to make the material their primary fluoroelastomer.

The “Made With Viton” licensee programme is replacing the former “Genuine Viton Program,” which Chemours officials said had been neglected under its former owner DuPont. Chemours was split off from DuPont into a separate publicly traded company 1 July, 2015.

“We’re trying to build on the brand being the original fluoroelastomer,” said Eric von…

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