Brussels – Bridgestone Europe is raising prices for its passenger car and motorcycle tires by up to 3% and truck & bus tires by an average of 1%, the company announced 1 Dec.
The increases, it said, reflect the company’s “growing investment in people, technology and the ongoing programme for the introduction of new value products across the Bridgestone Group.”
The new prices will go into effect on 1 Dec for truck & bus tires and 1 Jan 2017 for car/motorcycle tires. The revisions are non-linear and vary across the different product ranges.
“We are planning to keep enhancing the Bridgestone brand and product power while remaining competitive in the markets we serve,” said Laurent Dartoux, senior vice president, sales and marketing.
In the “dynamic” European market, he added, “the best approach for us has been multi-faceted investment to improve the value of our product line to the tire users.”