Hexpol TPE to launch global branding rejig at K2016

Dusseldorf, Germany – Thermoplastic elastomers compounder Hexpol TPE will roll out a new global branding strategy use the K2016 exhibition, the company has announced.

The rejig involves a restructuring of its TPE product brands and the re-naming of each of its European sites to Hexpol TPE. The aim is to support global expansion and create a “more cohesive portfolio” for customers.

In Europe, Hexpol TPE currently operates; Elasto Sweden, Elasto UK and Müller Kunststoffe in Germany, supported by sales offices in France and Belgium. Under the rebrand…

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