Michelin boss signals “digital revolution” at new technology centre

Ladoux, France – Michelin Group has inaugurated its RDI Campus, as part of a project to upgrade its technology centre in Ladoux, near Clermont-Ferrand, France.

In a statement, Michelin CEO Jean-Dominique Senard said that the new ‘research, development and industrialisation’ facility would focus on demands of customers within the “digital revolution.”

Michelin CEO J-D Senard 600This revolution, he said, “involves more than e-commerce, tablets or support for start-ups. It has deeply shaken relations with customers, who now hold the power and…

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