Editorial: Testing time for tire makers

ERJ 2016 March crop800

Article published in the March/April issue of ERJ

A few years ago, I attended a data management conference for the oil & gas industry, where a market analyst astounded delegates by advising: “Never trust statistics unless you have actually fiddled the figures yourself.”

The apparent faux pas came to mind with the recent revelation by Nokian Tyres’ CEO Ari Lehtoranta…

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