Gurgaon, India – Apollo Tyres has appointed former Goodyear executive Steven Smidlein as senior vice president for North America, the Indian tire maker announced 30 March.
Former Goodyear exec to lead Apollo in “unchartered” North American market
Based at Apollo’s New Jersey office, he will be responsible for brand-building and sales in North America for both, Apollo and Vredestein, said Apollo’s statement.
“With North America almost being an uncharted territory for us, Steven’s 30-plus years of sales management and retail experience, especially in the automotive sector, will help establish both Apollo and Vredestein brands in this continent,” said Neeraj Kanwar, vice chairman & MD, Apollo Tyres Ltd.
Kanwar added that the company would be relying on Smidlein ‘s “proven ability to grow market share, with a focus on delivery of aggressive sales targets.”