Mitas launches new brand, to remove Continental on OEMs

Prague – Czech off-road tire manufacturer Mitas has announced that it is launching “Mitas Premium”, a new product line of agricultural radial tires for powerful machines.

The launch is part of a strategy to focus the company’s portfolio onto the Mitas brand, and move away from the production of Continental brand tires.

Mitas is to continue producing Continental-branded agriculture tires license agreement with the German tire major until 2019, when the agreement expires.

From January 2015, all tractors and harvesters produced by major OEMs that were previously equipped…

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