Timberland, Omini unveil tire-to-shoe-sole range

Las Vegas, Nevada – Tire manufacturer and distributor Omni United has announced a collaboration with lifestyle clothing brand Timerbland to produce tires that would ultimately be turned into footwear soles.

The co-branded line of products, under the Timberland and Radar Tires names, will be the first tires ever purposely designed to be recycled into footwear.

The products were unveiled at the Specialty Equipment Market Association (SEMA) automotive trade show in Las Vegas on 4 Nov.

The companies said the idea was conceived three years ago when they came…

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