Freudenberg exec: Big players must think local

Traverse City, Michigan — Global companies need to think local if they are to capitalise on opportunities in individual markets, believes Torsten Maschke, Freudenberg Sealing Technologies president of automotive sales and marketing.

In a speech at the recent 2014 Center for Automotive Research Management briefing seminars in Traverse City, Maschke focused on China, where car production output is projected to grow to more than 30 million units in 2020.

But the overriding theme was clear: automotive suppliers that do not have a local presence in a given…

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