Michelin continues 30 year partnership with BMW

ERJ staff report (TP)

Greenville, South Carolina – BMW has chosen Michelin as the exclusive tire provider on its new M3 and M4, keeping alive a continuous string of Michelin fitments on the M3 since its introduction nearly 30 years ago.

BMW selected the Michelin Pilot Super Sport tire for its 2015 BMW M3 and M4. First introduced in 1985, the 2015 M3 represents the fifth generation of the sportscar.

During their long partnership, BMW M and Michelin have jointly won championships in Formula 1, the 24 hours of Le Mans, and the 24 hours of the Nürburgring.

Engineers from Michelin and BMW M GmbH worked together to develop the tire to optimise the vehicle both on the street and the track. This required nine joint test sessions at five tracks and more than 3,800 prototype tires before arriving at the “perfect combination”.