ERJ staff report (TP)
Trelleborg, Sweden – Trelleborg launched a new campaign, ‘Trelleborg. Five hundred kilograms of lightness’ at the “Tractor of the Year 2015: Let the challenge begin” on 6 May.
The show took place at Terre Blanche Resort, in Tourrettes, located in Provence-Alpes-Côte d'Azur, France on 6-7 May.
The new campaign showed the lightness and power of the 500kg TM1000 High Power tire in terms of its performance.
The firm said: “It provides farmers with unbeatable productivity while preserving soil health, thus ensuring higher crop yields. In addition, it’s reduced rolling resistance results in low fuel consumption and emissions, helping farming professionals to produce more in a sustainable way”.
Lorenzo Ciferri, Marketing Director of Agricultural and Forestry Tires at Trelleborg Wheel Systems, said: “Research suggests that by 2050, the world’s population will increase by as much as 30 percent. However, it is clear that the supply of natural resources simply can’t keep up. As such, agriculture has a fundamental role to play in meeting future environmental challenges.”
The new tire uses its BlueTire technology tread, which enlarges tread width and ensures an extra wide footprint at low pressure and an “unbeatable floatation performance”. This results in “optimum” pressure distribution on the ground to boost crop yield, while preserving soil from compaction and erosion.
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Press release from Trelleborg