Toyo establishes German sales unit

ERJ staff report (TB)

Willich, Germany – Toyo Tire & Rubber Co. Ltd. has established Toyo Tire Deutschland GmbH in Willich to handle sales and service for customers in Germany and Austria, reported Tire Business.

The decision reflects Toyo’s focus on bolstering tire sales throughout Europe, the company said, and comes just weeks after Toyo struck a deal with Italy’s AC Milan soccer club to become that team’s “premium sponsor” through June 2016.

Toyo Tire Deutschland becomes Toyo Tire’s fifth individual national/region sales company; the others are: Toyo…

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