ERJ staff report (TP)
Tokyo – Yokohama Rubber announced on 18 March it will participate in Auto China 2014, to be held in Beijing from 20 April (press day) to 29 April.
The Yokohama booth will showcase its compounding technologies, with a focus on its proprietary Orange Oil.
It will also feature a wide variety of tires using the Orange Oil, including the "ADVAN" global flagship brand’s "ADVAN Sport V105" for high-performance premium cars and the "ADVAN NEOVA AD08R" for street sports car as well as the "BluEarth AE-50" (global product name "BluEarth-A"), a new fuel-efficient tire launched in the Chinese market in March 2014, and the "GEOLANDAR SUV" for sports utility vehicles.
Visitors will also be able to see the Toyota 86, a “tuning car” with a “strong following” in China, and experience the “thrill” of race-car driving by playing the Gran Turismo 6 real racing simulator, which was developed with technical assistance from Yokohama Rubber.
International auto shows are staged in China every year, with the venue alternating between Beijing and Shanghai. Last year, at Auto Shanghai 2013, about 2,000 companies from 18 countries and regions exhibited their products and technologies to about 813,000 visitors.
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Press release from Yokohama Rubber