ERJ staff report (BC)
Stoke-on-Trent, UK – Michelin has financed more than £600,000 (€728m) of agricultural tires in the UK during the first year of running its 0 per cent credit scheme, helping more than 100 farmers to fit its premium tires.
Michelin’s flexible payment programme enables qualifying UK farmers and contractors to purchase its agricultural drive and trailer tires, as well as the specialist wheel rims required for its Ultraflex technology range, whilst spreading the cost over two years at a 0 per cent finance rate.
Launching at the start of 2013, Michelin claims to be the first agricultural tire manufacturer to offer a finance package of this kind in the UK. Following the success of the initial offer, the company is now trialling the scheme on the full Kleber range of agricultural tires.
Robert Wilson, proprietor of Aberdeenshire-based Wilson Contractors, purchased three sets of Michelins for his New Holland tractors through the payment plan.
He said: “For me, like many farmers, tires remain a significant running cost. I’ve been fitting Michelins for many years and am in no doubt of the benefits of selecting premium rubber. When the new credit scheme was launched, I jumped at the chance of being able to spread the cost.
“It means we can free up cash flow to use in other areas of the business while still fitting the best tyres possible.”
Supplying the tyres for the family-run business was local Michelin Exelagri dealer, Redpath Tyres.
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Further information from Michelin