ERJ staff report (BC)
Bangkok – Toyo Tire (Thailand) Co (TTT), a subsidiary of Toyo Tire & Rubber Co of Japan, plans to claim a 5 percent share of the Thai automotive tire market within five years, reports The Nation.
The company, which was officially launched in April with registered capital of Bt100 million, plans to sell 25 000 tires per month this year, but the figure is targeted to increase to 400 000 units in 2014 and 600 000 in 2015.
The company also plans to increase its number of dealerships from the existing 250 to 500 by 2015, executives are reported as having said.
TTT is looking to “proactively enhance brand awareness” among Thai customers through five new tire models.
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Full story from The Nation