CEAT urges bikers to get a grip in monsoon season

ERJ staff report (BC)

Mumbai – Indian tire maker CEAT is highlighting the dangers for two-wheeler riders of the south Asian monsoon season in a television advertising campaign, reports the Business Standard.

CEAT, which ran a campaign themed “The road is full of idiots” a few years ago, is continuing in a similar vein to underline the dangers of lack of road grip and skids caused by flash showers and downpours during the monsoon. The campaign revolves around CEAT’s All Season tire, which is claimed to provide…

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