ERJ staff report (BC)
Tokyo – The Yokohama Rubber Co. has incorporated Yokohama Tire Mexico S. de R.L. de C.V. (YTMX) in Silao, Guanajuato, Mexico.
Gary Nash, previously vice president of Yokohama Tire Corporation (YTC) in the United States has begun work as president of the new subsidiary.
Yokohama Rubber previously sold car, commercial and OTR tires to Mexico through YTC; it plans to use the Mexican subsidiary to expand its market presence by providing direct sales, customer service and efficient distribution channels.
YTMX is scheduled to start full operation in May.