Yokohama Rubber establishes Mexican subsidiary
ERJ staff report (BC)
Tokyo – The Yokohama Rubber Co. has incorporated Yokohama Tire Mexico S. de R.L. de C.V. (YTMX) in Silao, Guanajuato, Mexico.
Gary Nash, previously vice president of Yokohama Tire Corporation (YTC) in the United States has begun work as president of the new subsidiary.
Yokohama Rubber previously sold car, commercial and OTR tires to Mexico through YTC; it plans to use the Mexican subsidiary to expand its market presence by providing direct sales, customer service and efficient distribution channels.
YTMX is scheduled to start full operation in May.
This article is only available to subscribers - subscribe today
Subscribe for unlimited access. A subscription to European Rubber Journal includes:
- Every issue of European Rubber Journal (6 issues) including Special Reports & Maps.
- Unlimited access to ERJ articles online
- Daily email newsletter – the latest news direct to your inbox
- Access to the ERJ online archive