ERJ staff report (TB)
London – Bridgestone is the world’s most valuable tire brand, according to new research from Brand Finance P.L.C. reported by Tire Business.
The London-based brand valuation and marketing firm found that No. 2 Michelin closed the gap to Bridgestone to near parity in the latest ranking.
Brand Finance puts the global value of the Bridgestone brand at $4.45 billion (€3.48 billion) and that of the Michelin brand at $4.36 billion (€3.41 billion). Bridgestone and Michelin rank comfortably ahead of Contintental, Goodyear and Pirelli, the…