Kraiburg TPE targets growth in Mexico

ERJ staff report (BC)

Mexico City – Kraiburg TPE Corp. has set an aggressive growth target for its new sales organisation in Mexico, reports Stephen Downer of Plastics News.

The sales set-up opened in the northern city of Monterrey in 2012.

"We're selling about $12 million in Mexico and our target for 2013 is to grow between 15 and 20 percent," Alberto Oba, Kraiburg's commercial manager for Mexico and Central American, told Plastics News at Plastimagen.

It was the thermoplastic elastomer resins manufacturer's first appearance as an exhibitor at Plastimagen, which the Duluth, Ga.-based company considers Latin America's most important plastics industry trade show.

The decision to participate was the result of growing business opportunities for end users and processors in Mexico this year, Kraiburg said.

"We're sure the show will become a successful part of our growing presence in Latin America," said Katherine Olano, Kraiburg's distribution and marketing specialist.

According to Oba, Kraiburg's Duluth plant produces $25 million worth of resins per year, 40 percent of which is sold in Mexico, in particular to the automotive, industrial consumer, electronic and medical sectors.

"The idea is to develop new clients [in Mexico]," he said.

In addition to Duluth, Kraiburg has production plants in Germany and Malaysia. It has sales organizations in France, Italy, Spain, China, Taiwan, India and Brazil, in addition to Mexico, and sales representatives in a number of other countries.