Pirelli launching ‘autographed’ tires for premium cars

ERJ staff report (BC)

Geneva, Switzerland – Pirelli is introducing ‘autographed’ original equipment tires in its P Zero and Cinturato P7 series for prestige cars. These feature unique markings on the sidewall which indicate that the rubber compound has been specifically developed to suit each manufacturer.

The company says that the world’s car manufacturers have an increasing demand for exclusive and technically advanced tires developed in collaboration with Pirelli’s engineers.

Pirelli lists the following marques as using its bespoke tires: Aston Martin, Audi, Bentley, BMW, Ferrari, Lamborghini, Mercedes…

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