2014 theme announced for Michelin ‘Challenge Design’

ERJ staff report (BC)

Detroit – The theme for the 2014 Michelin Challenge Design (MCD) competition will be “Driven/Undriven”.

Entrants are asked to explore “the human connection to a vehicle and address the potential of autonomous motoring, as it opens new possibilities in automotive design.”

They will design a vehicle of the future with capabilities and features to engage drivers both in an “Undriven” autonomous mode and a “Driven” driver-controlled mode.

John Moloney, vice president of original equipment marketing, Michelin North and South America, said: “The strength of the…

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