ERJ staff report (BC)
Detroit – The theme for the 2014 Michelin Challenge Design (MCD) competition will be â€œDriven/Undrivenâ€.
Entrants are asked to explore â€œthe human connection to a vehicle and address the potential of autonomous motoring, as it opens new possibilities in automotive design.â€
They will design a vehicle of the future with capabilities and features to engage drivers both in an â€œUndrivenâ€ autonomous mode and a â€œDrivenâ€ driver-controlled mode.
John Moloney, vice president of original equipment marketing, Michelin North and South America, said: â€œThe strength of the…