Yulex bio-latex mattress launched

ERJ staff report (BC)

Atlanta, Georgia – Luxury mattress maker Pure LatexBLISS will launch a new Yulex Collection of bio-latex mattresses, toppers and pillows made from guayule, at the Las Vegas Furniture Market, 28 January-1 February,reports Furniture World.

The company cites guayule a as “a renewable, non-food crop grown domestically in the United States”.

The move follows an exclusive partnership agreement signed between Pure LatexBLISS and Yulex Corporation, an agricultural-based biomaterials company based in Phoenix, Arizona.

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