Most consumers unaware of EU tire label regulation – Continental

ERJ staff report (BC)

Southall, UK – More than two thirds of motorists questioned by Continental said they were not aware of the new EU tire labelling regulation, reports Automotive Management Online.

The regulation, which came into force on 1 November 1 2012, sees tires rated in three areas: fuel efficiency, wet grip and external noise.

Peter Robb, brand manager at Continental tires, said: “It’s the biggest thing to happen to the industry for quite a while and it seems to be passing a few people by.”

However, he…

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