EU tyre label will ‘improve market dynamics’ – Aeolus

ERJ staff report (LMH)

Dordrecht, the Netherlands – Chinese tyre maker Aeolus Tyres believes mandatory EU tyre labels will provide extra opportunities in the market, according to the company’s European distributor, Heuver Tyrewholesale.

Aeolus says labels will also help to challenge established brand reputations. “The buying process will become…

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