Pirelli says brand is worth euro 2300 million

ERJ staff report (DS)

Milan – Pirelli has said its brand is worth around euro 2.3 billion. The company said a report in the Italian newspaper, Il Sole 24 Ore reports that Gucci is one of the richest brands: more than 7 billion euro, whilst Armani is worth around 3.1 billion, Ferrari 3 billion and Pirelli almost 2.3 billion. Indeed, the company with the elongated P logo was one of the few to advise the value of its brand.

Pirelli said, “Obviously, in order to perform…

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