YTC offers OE vs. aftermarket ‘tyre tips’

ERJ staff report (TB)

Fullerton, California Stick with the OE tyre? Or go with an aftermarket alternative? That’s the focus of the latest Yokohama Tire Corp. (YTC) “Tyre Tips” video, available on YouTube.

The video-which features Fred Koplin, director of marketing communications, explaining the benefits of OE vs. aftermarket tyres-is the ninth consumer education-focused video the Yokohama has released since 2010.

“OE tyres are designed to work best with the vehicle so the tyres, vehicle suspension and brakes are simultaneously optimised to perform together,” Mr….

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