US Tyre makers start to show prices online

By Bruce Davis, Crain staff (TB)

Akron, Ohio – After years, even decades, of shying away from posting prices publicly, the nation’s leading tyre makers have started embracing MSRP – manufacturers’ suggested retail prices – to meet consumers’ growing expectations for such information in their digital shopping realm.

Bridgestone Americas Inc. recently started posting MSRP on its Bridgestone and Firestone websites, joining Goodyear, which started the practice last year.

Michelin North America Inc., citing consumer satisfaction, will start posting MSRP on before year-end on…

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