Niche perfume caters for those who like smouldering rubber

ERJ staff report (DS)

Cyberspace – Odd what you find when searching the web for “rubber”. Today I found a website which follows niche perfumes – one of which hits you with the smell of smouldering rubber. The website – — seeks out commercial perfumes which have unusual aromas.

People respond, says the site, to aromas associated with a strong memory often from childhood.

In this case, the site highlights a perfume created by international Jewellery house Bulgari (or Bvlgari), called Black. The site…

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