ERJ staff report (RPN)
Neu-Isenburg, Germany - Hankook is to become an Official Sponsor to the UEFA Europa League for the period 2012 - 2015.
The new partnership demonstrates another milestone in the company's European marketing approach to sustainably increase brand awareness in the company's biggest regional enterprise, Hankook said in a 17 July news release.
Hankook said it will benefit from extensive brand exposure such as perimeter board advertising in the stadiums, media backdrops during flash interviews as well as during official UEFA press conferences. The competition also attracts an extensive live and television audience - not only in Europe, but throughout the world.
â€œWe are excited about our new partnership with the UEFA Europa League. Soccer sponsorships represent an integral component of our European marketing strategy. The emotionality in soccer is a perfect match to our company motto 'Driving Emotionâ€, explains Hee-Se Ahn, Vice President Marketing Hankook Tire Europe.
He added, â€œThis unique Pan-European platform cements our long-term engagement as a European soccer partner and is a perfect opportunity for us to sustainably strengthen our brand awareness, especially in the Ultra-High-Performance sector.â€
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Press release from Hankook