ERJ staff report (DS)
Tokyo -- Bridgestone has opened a website in which is demonstrates it preparedness for 2050. The main theme of the site is the increasing demand on natural resources, and how Bridgestone expects to manage that situation
On the site, which is international but focused on the Japanese language, Bridgestone CEO offers a video message in the Japanese language. The company aims to use little more resource by 2050, despite making roughly double the number of tyres.
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Website from Bridgestone