Levamelt used as beer label adhesive

ERJ staff report (DS)

Leverkusen, Germany - Lanxess has found a new application for its Levamelt elastomer: adhesives for beer labels.

Labels using adhesives made from UV-resistant, halogen-free Levamelt synthetic rubber can be easily switched from one crate to another. Working with Bremen-based label company Nopar International GmbH , Lanxess technologists have developed a new type of label that can be washed off in the bottling plant. That not only saves suppliers from driving considerable distances, it also cuts transport costs.

Stefan Schmitt, general manager of NOPAR International GmbH, explains: “Breweries are adapting to the changing demands of their customers by extending their product range with so-called trendy beers.” The new products need to have their own crates with the advertising geared to the respective target group. “The problem is that large breweries usually produce several types of beer at different sites,” says Schmitt, “so it is always difficult to assign the returned crates from the deposit system to precisely the right bottling plant with the relevant labels.”

The Levamelt adhesive layer had to be modified so that the label does not come off when exposed to a summer shower, but still slips off easily in the bottling plant.

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Press release from Lanxess