ERJ staff report (DS)
Al Qiyada, UAE - Apollo Tyres is expanding its super-premium tyre retail concept, â€œApollo Super Zoneâ€ outside India. However, the first non-Indian store is not in Europe or the US, but in the United Arab Emirates, in Al Qiyada, near the General Headquarters of Dubai Police and operated by Apollo's business partners, Middle East Tyres LLC.
â€œThe launch of the Apollo Super Zone in Dubai is part of our ongoing expansion strategy for the Middle East region, a major market for Apollo Tyres,â€ said CEO, Satish Sharma. â€œDubai as the hub of our Middle East operations is the natural location for the launch of the first Super Zone outside India,â€ he added.
Apollo Tyres Ltd has a range of specialised concept retail formats which range from a Super Zone, the largest format, to Apollo Zones and the Apollo Points, which are scaled down versions inspired by the shop-in-shop concept. Currently the company has two Super Zones, 25 Apollo Zones and 44 Apollo Points spread out across India.
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Press release from Apollo