Apollo brings Super Zone to Dubai
ERJ staff report (DS)
Al Qiyada, UAE - Apollo Tyres is expanding its super-premium tyre retail concept, “Apollo Super Zone†outside India. However, the first non-Indian store is not in Europe or the US, but in the United Arab Emirates, in Al Qiyada, near the General Headquarters of Dubai Police and operated by Apollo's business partners, Middle East Tyres LLC.
“The launch of the Apollo Super Zone in Dubai is part of our ongoing expansion strategy for the Middle East region, a major market for Apollo Tyres,†said CEO, Satish Sharma. “Dubai as the hub of our Middle East operations is the natural location for the launch of the first Super Zone outside India,†he added.
Apollo Tyres Ltd has a range of specialised concept retail formats which range from a Super Zone, the largest format, to Apollo Zones and the Apollo Points, which are scaled down versions inspired by the shop-in-shop concept. Currently the company has two Super Zones, 25 Apollo Zones and 44 Apollo Points spread out across India.
This is an external link and should open in a new window. If the window does not appear, please check your pop-up blocking software. ERJ is not responsible for the content of external sites.
Press release from Apollo
This article is only available to subscribers - subscribe today
Subscribe for unlimited access. A subscription to European Rubber Journal includes:
- Every issue of European Rubber Journal (6 issues) including Special Reports & Maps.
- Unlimited access to ERJ articles online
- Daily email newsletter – the latest news direct to your inbox
- Access to the ERJ online archive