Qingdao exhibition highlights importance of branding

ERJ staff report (DS)

Qingdao, China – Branding is one of the key themes of the CRIA exhibition in Qingdao. A report on the CRIA website says China United Rubber has built its own brand and will continue to develop it in a global environment.

During the exhibition, the organisers will host the 2012 Rubber Technology Forum, strive to release the dynamic of the world rubber industry’s latest cutting-edge innovative technology, new product development and application of new materials and development trends.

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