Hankook dealers travel to Spain for partner relationship programme

ERJ staff report (TB)

Staff report by Tire Business, a Crain publication

Wayne, New Jersey -- Hankook Tire America Corp. recently selected several key dealers from the US, Canada and Latin America to participate in its Partner Relationship Program by travelling to Valencia, Spain, for a close-up look at the company's performance tyres and 2011 racing efforts.

Dealers travelled to Ricardo Tormo Circuito to attend round nine of the DTM German Touring Car Championship. The series began in 1984 with competitors racing production-based cars and has since evolved into one of Europe's largest and most prestigious racing competitions.

Dealers were able to speak with many of Hankook Tire's top executives and stayed at the five star luxury Hotel Las Arenas Balneario Resort. They had the chance to tour popular area attractions such as the Llardo porcelain museum, La Barraca Valencian farmhouse museum, the Marques de dos Aguas palace and La Lonja historic market place.

The company did not identify the dealers making the trip.

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Article from Tire Business - a Crain publication