Ceat announces formal acquisition of Ceat brand from Pirelli

ERJ staff report (DS)

Mumbai, India — Ceat Ltd., an RPG Group company, has formally announced that it is acquiring the “CEAT” Brand from Pirelli & C. SpA for 9 million Euro (Rs 550 million).

Ceat Ltd. is currently the owner of the Ceat brand in 9 South Asian countries: India, Sri Lanka, Bangladesh, Myanmar, Pakistan, Bhutan, Nepal, Afghanistan and Vietnam. Pirelli is the owner of the Ceat Trademark in the rest of the world.

This acquisition will enable the company to export radial and cross-ply…

To read more,please login or register below.

This is the first step to more free
content, user offers, subscriptions
and more.
Log in here using the Email Address
and Password you signed up with