Bold & Modest becomes Fit & Fair for Desma

ERJ staff report (DS)

Fridingen, Germany – Moving out of the era of austerity, Desma Elastomertechnik has christened its new approach to the market as ‘Fit and fair’. It replaces the Bold & Modest campaign launched in the depth of last year’s recession.

In mid-May the kick-off meeting of the campaign took place at a special venue in the nearby Benedictine monastery of Beuron. The workshop teams discussed and compiled together with the moderators Dr. Thomas Blum, Martin G. Dege and Martin Eisele the changed conditions…

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