Pirelli begins safety campaign on Italian roads

ERJ staff report (DS)

Rome -- In collaboration with 'Autostrade per l'Italia' and Telepass, Pirelli earlier this week presented in Rome its summer campaign for road safety called “Safe&Go”, under the patronage of the Minister of Infrastructure and Transport, Altero Matteoli.

The prevention campaign is aimed at all motorists and aims to help make Italians' holidays safer. It will begin during the weekend 19-20 June and will conclude on that of 28-29 August. During all of these weekends, motorists can meet with Pirelli technicians in one of the 10 mobile workshops set up in motorway service areas that the Società Autostrade makes available and receive a tyre check free of cost.

The initiative is accompanied by an incentive campaign totally financed by Pirelli, which comprises a contribution of up to €170 for those who decide to replace their tyres which are worn or do not comply with the law with new Pirelli products by 14 August 2010.

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Press release from Pirelli