Pirelli US to use interactive, digital marketing

ERJ staff report (DS)

Princeton New Jersey -- Pirelli Tire North America has selected Rosetta as its first interactive Agency of Record. Rosetta says it is the largest independent digital advertising agency in the United States. Pirelli's global agency of record continues to be Young & Rubicam.

Rosetta will be advising Pirelli's North American business on matters related to interactive marketing and advertising, including comprehensive personalised consumer marketing programs across all interactive channels. Pirelli is looking to expand its share of the North American tyre market through a more strategic approach to its current and prospective consumers.

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Press release from Rosetta